The programme consists of two (2) years of full-time study. The rationale of the programme is to produce highly skilled and motivated marketing personnel capable of meeting the challenges of a global marketplace through carefully planned and delivered learning experiences.
The Marketing major will be an addition to the current full-time academic offerings in the Division of Commerce. It will provide an opportunity for students in the Business Studies stream of secondary schools with an interest in and flair for marketing to enhance their knowledge of the subject.
Participants in the programme will be required to pursue only two courses per semester in this major, but must take at one other major.